![]() ![]() “The American Dream is alive and well, especially among Hispanic-Americans and Asian-Americans, the segments with the closest ties to recent immigration,” Jack Mackinnon, senior director of cultural insights at Collage Group, and co-author of “ America Now 2022” and accompanying “ Drive Brand Relevance with 21+ Hispanic Consumer Essentials” reports. In fact, the American Dream is a powerful unifying concept drawing people here because they want to make it their own. Given the turmoil and divisiveness we see all around us, it would be easy to assume the traditional red-white-and-blue American Dream is dead, far from it. The American Dream Lives In Latino Communities overall – and the fact that Latino households are larger on average than others, their lifetime value is huge, most especially for food at home, food in quick-service restaurants and clothing. Given Latino-Americans’ relative youth – median age of 29.8 years compared to 38.5 years for the U.S. Latinos as their own country, it would be third only to the GDP growth rate of China and India over the past decade.” ![]() Latinos account for the fastest-growing portion of U.S. ![]()
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